Evaluation Question 2

Our main product is our teaser trailer that we have created as a group, this was the most time consuming product of all three, we also produced a website and film poster. 

To make all three products appear as authentic and realistic as possible we have tried to keep the same theme with regards to colour scheme, typography and pictures; throughout our projects.From researching existing horror film trailers, posters and websites, we found that more recent colour schemes included more clinical colours such as blue, green and white. We decided to subvert this convention and conform to more classic horror colour schemes, using reds, blacks and white, which we used throughout our projects, on our website, teaser trailer and poster. 
Some examples of the classic colour scheme being used in horror posters:

Some examples of more modern horror posters:

                            

The colour scheme we chose gives off more bloody, evil connotations, which we felt could look more effective than following the common modern colour scheme, these colours are also associated with more religious elements which again was an initial idea of ours when considering the plot and colour scheme.

Our typography was hard to construct, as we had a specific idea of font in mind, we envisioned a more classic font as opposed to more modern horror typography. We created our typography on ‘DaFont’ which we selected from a list of different fonts under the ‘horror’ genre, as there were many fonts to choose from it took us a long time to make a final decision on a suitable font. Once we had downloaded the font on to Photoshop, we used the text tool to type out ‘Ultionem’, we then edited the colours to fit in with our theme, as it was black text on a white background and we inverted this so it would conform to the rest of our project where we have white text on a black background. 

The ‘O’ in Ultionem has a dot in the middle, we found this interesting as a recurring theme in our project is eyes, in our teaser trailer we have clips of eyes and in our poster and website we have used the same image of an eye, we felt this would tie in effectively and continue the theme even further. 

Our teaser trailer is also on our website and it automatically plays when the website link is clicked on, this allows the audience to watch the trailer straight away, without clicking on another link. The picture we used for our poster and website was an eye which also linked in to the re-occurring theme of eyes throughout our projects, this made all the –products recognisable and cohesive as a whole.The picture that we used for our main poster was an eye which we had edited on iPiccy and Photoshop, we also used this picture on our website and also our blog, the picture is of an eye, which is also a recurring theme in our teaser trailer. This shows continuity throughout our project, and makes our main product and ancillary texts cohesive.  The reason we chose to have eyes as a theme in our project is because from doing previous research into horror films we found that body parts are frequently used as pictures for posters and websites. We also felt in initial stages of planning and research, as our sub-genre is supernatural and theories state that the deceased ‘look over’ the living, an eye would be an appropriate picture to choose. 

 

From doing research into horror film websites, we observed that they included certain main elements such as critic’s reviews, name of the film, teaser trailer, tabs and a picture. To make our own website authentic we decided to conform to this convention, by including these features in our own project. By having a certain amount of features on one page, this also helps the viewer to focus on the main attractions to the plot, if the website is over-crowded it distracts from the more important elements of the page. Another feature we included on our website was social networking links; this also made our website more realistic and is also a very popular and successful form of advertising, used in the majority of films released nowadays. To keep the continuity throughout our project, we also included the tag-line on all three of our media products; this made it easily identifiable for the audience, creating consistency throughout our teaser trailer and ancillary texts.