· The trailer starts to play as soon as the website loads so this gives people a better idea of what it will, be about if they don’t already know
· It uses convergence and has links to twitter and other networking sites which can boost fan loyalty
· When first going into the site the background is the picture which is also on the movie poster of the two people sitting in the corner conveys a sense of mystery and fear as we don’t know what they’re looking at or what could be coming in, this identifies the type of genre the film will be
· It has the main cast members at the top of the site so one of the first things people will see is who is acting in it, which is very important as if it’s a well-known actor people will probably be more willing to go and see the film
· It has pictures of the dvd’s and how to order one straight from their site using convergence
· The site is very easy to use with only a few different hyperlinks to choose from it takes you from link to link very easily, and it’s easy to get back to the homepage
· It has links to what the film is about to inform people who are unsure
· When the cursor goes over different parts it turns a different colour to red, this makes it more interesting and can make it feel more chilling
· the transitions between each different link comes up with a different picture or very short clip from the film, this is very clever as it keeps the website lively, its generally a shocking image which grabs the audience’s attention instead if normally just waiting for it to load it adds something different
· It also has link to a gallery of all different photos that were taken throughout the film
· Also includes a link to ‘post your fears’ so if people wish to share their fears on this site they can do makes it a bit more interactive and user friendly
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