· Movie title is vertical, makes you think and read differently. The ‘SI’ is highlighted red which is a strong colour that represents horror and blood
· The colour scheme is really dark, for example the sky is cloudy and dark
· It neatly incorporates ‘from the makers of’
· A house in the background is suggesting and could link in with the storyline
· Figure of a child is dark and mysterious, his eyes are distorted and his whole physique is dark and not very realistic or visible
· The target audience will be for teenagers or adults, this is definitely not for young children
· The poster suggests that the genre is horror; it is very dark and looks like the film is going to be scary or horror orientated.
· “it’s not the house that’s haunted” is the tag line, directly underneath the title. This is a very ominous line and it doesn’t give much away about the storyline. But it does tie in with the house in the background and also it makes the audience think could it be the child which is haunted?
· Everything is very central, which gives the poster some structure.
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